More and more people ask ChatGPT, Perplexity or Gemini instead of searching on Google. When someone types "which marketing agency would you recommend in Miami?", the answer is not a list of ten links: it is a paragraph with two or three names. GEO is about making sure yours is one of them.
SEO and GEO do not compete
SEO gets your page into Google’s results. GEO (Generative Engine Optimization) helps AI assistants understand your business, trust the information and cite you. The good news is that both share the same foundation: a fast, well-structured site with clear, useful content.
What helps most to appear in AI answers
- Direct answers. FAQs with short, specific answers are easy to quote.
- Structured data (schema.org): business type, services, location, FAQs and articles.
- Consistent information everywhere: the same name, address, phone and services on your site, your Google Business Profile and your social profiles.
- Original, specific content: cases, processes and price ranges say more than generic phrases.
- Access for AI crawlers: check that your robots.txt does not block GPTBot, PerplexityBot or ClaudeBot if you want to be considered.
Mistakes that make you invisible
- Slow pages, or pages that only show content after loading a lot of JavaScript.
- Copy that describes everything and nothing ("end-to-end tailored solutions").
- Not saying where you work or who you serve.
- An abandoned blog: outdated information erodes trust.
A 30-day plan
- Week 1: review speed, heading structure, and make sure each service has its own page.
- Week 2: add structured data and an FAQ section for each service.
- Week 3: align your information across Google Business Profile and social profiles.
- Week 4: publish two articles that answer real questions from your customers.
That is how we build every website at Giraldo Agency: designed for Google and for AI tools from day one, not patched after launch.